UI&us is about User Interface Design, User Experience design and the cognitive psychology behind design in general. It's written by Keith Lang, co-founder of Skitch; now a part of Evernote.  His views and opinions are his own and do not represent in any way the views or opinions of any company. 

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Thursday
Jun182009

What is a Browser, etc

This may be old news, but I saw the following video referenced by a Techcrunch story.

Google folks asking passerbys "What is a browser?":

Less than 8% knew. Most seemed to confuse it with the search engine. I particularly liked the men who offered an incorrect answer, authoritatively. This one should make the Mozilla crew happy:

Interviewer: What made you use Firefox? Some guy: My friend came over to my house and erased all my other browsers and installed it and said "You're using this now."

We're in a Bubble If you're reading this, you must be in the tech bubble with me. What are some other questions we could ask the average person in Times Square and expect 90% to get it wrong?

What is web 2.0? What is bluetooth? What is firewire? What is a byte? What is Wifi? What is a server? What is ADSL? What is a social network?

What did I get right and wrong? Any others you can think of? What other concepts do we take for granted? (I'm not even talking platform-specific ones like Mac OS X's 'disk image')!


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