UI&us is about User Interface Design, User Experience design and the cognitive psychology behind design in general. It's written by Keith Lang, co-founder of Skitch; now a part of Evernote.  His views and opinions are his own and do not represent in any way the views or opinions of any company. 

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Wednesday
Jun242009

'Zugara' Augmented Reality Clothes Shopping

Techcrunch covers the story of Zugara, a company applying augmented reality to online clothes shopping. I've asked women 'what software would women like to see'' in the past, and got this idea included in their reply a few times. Microsoft included this concept in their Natal mockups as well.


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Reader Comments (2)

Anyone with a bit of imagination can look at a garment and obtain that same image you see on the video.

But we try clothes because we want to know how they fit *us*, not how they are supposed to look on a image of us.

We need to feel the fabrics, the movement they make, how they flatter parts of our bodies. We need to know if the sleeves are long enough, how much tight an elastic is, etc.

I don't believe any software could provide this in the short term, but I think that something that was able to capture the 3D shape of our naked bodies and render some clothing simulation on top may have some future, but it might need more effort from the clothes maker to be able to provide a realistic 3D model of the garments :)

(Excuse my broken English)

Hi Daniela,

I agree — simply overlaying the clothing on the person doesn't share much.

Maybe in 10 years, when href="http://graphics.pixar.com/library/UntanglingCloth/paper.pdf">Pixar level clothing

simulations are available on our everyday machines, it might be possible to do something usable.

By then, I expect high-quality 3D cameras to be available.

I also agree that there is some elements which will not be shown, like the fabrics feel, stretch, warmth, etc.

Thanks for you comment!

August 9, 2009 | Unregistered CommenterKeith Lang
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